The mobile app market continues to grow exponentially. More than 230 billion app downloads were reported in 2021! With a phone in virtually everyones hand every market sector is clamoring to become part of this trend with a mobile app.

As the global app market picks up steam, businesses are keeping pace with new technology by incorporating apps into their marketing strategy. These apps have become a revolutionary marketing tool for businesses of all sizes. While many business owners and marketers acknowledge that there is tremendous value in developing an app, they may be hesitant to pursue app development due to the cost. However, it’s usually much more affordable than people think to develop an app!

First, it’s important to select an app with the core functionality and features that you need.